Author: massis

With so many exhibitors at trade shows these days, you need to stand out from the crowd with something that brings attention to your space. Trade show booths, tablecloths, wall displays, and plenty of swag to leave behind are crucial elements to make your presence successful. We...

When considering design on a direct mail piece, Consider the studies that have been done regarding the time that people take to review a printed mailer. Most mailers only are reviewed for seven seconds before they’re thrown in the trash or saved for future use. More...

 How to target your audience with direct mail With the first three options above, a list is required to imprint onto each mail piece, and that list can be costly, depending on the level of specific demographic targeting you want. Examples of demographic data commonly used include: Salary Range...

Types of Direct Mail These days, many people consider what lands in their mailboxes pure junk mail, but in fact, it is more accurately referred to as "direct mail" which is a term defined as "unsolicited advertising sent to prospective customers through the mail." In any case,...

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