For marketing teams managing multi-location campaigns, impactful signage and displays are essential for visibility and brand recognition. One material that has become increasingly popular is corrugated plastic sheets. Lightweight, durable, and versatile, these sheets provide an excellent solution for marketing, events, and promotional campaigns.
This guide explains what corrugated plastic sheets are, how marketing teams use them, and best practices for designing and implementing them effectively to maintain brand consistency across campaigns and locations.
What Are Corrugated Plastic Sheets?
Corrugated plastic sheets are composed of a fluted plastic core sandwiched between two flat layers. This structure makes them lightweight yet rigid, resistant to moisture, and durable enough to withstand handling and outdoor conditions. They are sometimes referred to as coroplast, which is a common brand name, and are available in a variety of thicknesses, sizes, and colors.
These sheets can be printed directly, mounted with vinyl, or used as a backing for graphics, making them suitable for a wide range of marketing applications. Learn more about corrugated plastic here.
Benefits of Using Corrugated Plastic Sheets in Marketing
1. Durability and Longevity
The fluted design and plastic composition make these sheets resistant to bending, tearing, and weather conditions. As a result, they maintain their appearance even after repeated handling, making them ideal for trade shows, retail displays, and outdoor signage.
2. Lightweight and Portable
Despite their rigidity, corrugated plastic sheets are lightweight, which simplifies transportation, installation, and storage. This makes them especially valuable for businesses with multiple locations or marketing teams traveling to events.
3. Cost-Effective Solution
Compared to rigid foam boards or metal signage, corrugated plastic sheets offer an affordable option without sacrificing quality. Businesses can produce high-volume signage for campaigns without exceeding their budget.
4. Customizable and Versatile
They can be cut to custom sizes, printed with full-color graphics, or paired with vinyl overlays. Consequently, marketing teams can create branded displays, directional signage, and promotional materials tailored to each campaign.
Common Marketing Applications
1. Event and Trade Show Displays
Corrugated plastic sheets offer a professional, durable solution for booth signage, backdrops, and floor graphics. Additionally, designers can match them to the brand’s visual identity, and they withstand heavy foot traffic as well as repeated setup and takedown.
2. Outdoor Signage
Their weather resistance makes them ideal for yard signs, banners, and temporary outdoor promotions. Whether it’s a campus event or a franchise location promotion, corrugated plastic sheets deliver clear messaging in challenging conditions.
3. Point-of-Sale Displays
In retail environments, use these sheets for shelf talkers, display boards, or promotional signage. Moreover, their rigidity keeps the graphics upright and legible, enhancing in-store marketing efforts.
4. Directional and Informational Signage
From guiding event attendees to providing important notices, corrugated plastic sheets are easy to print, mount, and position where needed. Consequently, their lightweight design allows quick setup and adjustment for different spaces.
Best Practices for Designing Corrugated Plastic Sheets
- Consider Size and Orientation: Choose dimensions that suit your space so that all elements remain readable from the intended distance, ensuring viewers can easily absorb the information.
- Use High-Quality Graphics: Bold colors and crisp images not only capture attention but also enhance brand impact, making your signage more memorable.
- Include Clear Branding: Incorporate logos, color schemes, and fonts consistently across all campaign materials. Consequently, this helps maintain a cohesive and professional look throughout your campaign.
- Plan for Mounting or Display: Decide in advance whether you will hang, mount, or place the sheets on stands, and prepare the graphics accordingly.
- Think About Durability: For outdoor use, select thickness and coatings that withstand moisture, sunlight, and wind. This ensures your signage remains durable and maintains its professional appearance.
Following these practices helps marketing teams keep corrugated plastic sheets a professional, long-lasting part of their campaigns.
Why Corrugated Plastic Sheets Are Ideal for Multi-Location Campaigns
For organizations managing multiple offices, campuses, or franchise locations, maintaining brand consistency across signage and displays is critical. Consequently, corrugated plastic sheets provide:
- Standardization: Sheets can be printed centrally to ensure color, size, and messaging are consistent.
- Scalability: Lightweight and affordable, they can be shipped to multiple locations without excessive cost.
- Flexibility: Easy to update for seasonal campaigns, promotions, or special events.
Final Thoughts
Corrugated plastic sheets are a versatile, cost-effective, and durable solution for marketing teams seeking professional signage and displays. Furthermore, their combination of strength, portability, and print compatibility makes them ideal for trade shows, retail environments, outdoor promotions, and multi-location campaigns.
By partnering with reliable print providers like The Printery, you can produce corrugated plastic sheets to high standards while maintaining brand integrity and maximizing impact across every campaign.
